THE CHALLENGE
Re-position products, increase sales
Global telecom provider (FTSE 100) client required an accelerated market strategy based on an existing, shop-worn product technology.
THE SOLUTION
New product plan
Working across the corporate teams on most recent customer requirements – reformulated product features, pricing, and field sales force tools to increase revenues.
Product marketing work included:
– Gather market & Customer Requirements
– Develop Strategy & Pricing Model
– Produce Sales Tools
THE RESULT
— Re-designed Product Suite, Sales Strategy, and Collateral
— Increased Global Market Penetration and Revenue Stream
— Signed Up New Partners & Channels
