Product Marketing: Telecommunications
Re-position key product
and increase sales
Our global telecom provider (FTSE 100) client required an accelerated market strategy based on
their current product technology.
study, deliver product plan & tools
Working across the corporate team, we
gathered customer requirements, re-developed product value propositions, and developed a solution that would align product features, pricing, and field sales force tools to increase revenues.
Product marketing work included:
- Gather market & Customer Requirements
- Develop Strategy & Pricing Model
- Produce Sales Tools
Product Suite, Sales
Strategy, and Collateral
-- Increased Global Market Penetration and Revenue Stream
-- Signed Up New Partners & Channels